Abby
Pollock
ASMR:
Strange YouTube Trend or Useful Content?
Currently,
a trending type of YouTube content is the “ASMR” video. ASMR
stands for Autonomous
Sensory Meridian Response, and is a response many people's brains
have to certain relaxing triggers. People report a pleasant
“tingling” sensation in the scalp when they watch these videos,
which is often used to relax and fall asleep. Some common audio
triggers are close up whispering, crinkling, tapping, brushing, and
the sound of hands rubbing together. Common visual triggers are slow
hand movements, doing crafts, and calm repetitive motions. Another
notable trigger is the “personal attention” trigger where the
person in the video addresses the viewer directly, often through a
role-play scenario. The term ASMR was coined only in 2010, and little
research has been done on the biological benefits of experiencing
ASMR, yet countless YouTube videos have been created and millions of
views have resulted.
Many
people see these videos as weird and strange, and for good reason.
Some videos make certain people uncomfortable, especially if they are
negatively sensitive to one of the triggers highlighted in the video.
For instance, some videos are 30 minutes of a person eating his
dinner on camera, with close-up eating sounds. Chewing and swallowing
sounds give some people tingles, but make other people's skin crawl
in disgust. Another less-accepted type of video is a type of
role-play where the YouTuber acts rude and sassy to the viewer,
putting down their confidence by insulting them. Another
controversial type of ASMR trigger is the “girlfriend/boyfriend”
role-play. In these videos, the YouTuber gives the viewer personal
attention, caresses the camera, and kisses near the microphone. Such
videos are ostensibly designed to help the viewer relax, more
suggestive videos blur the lines between ASMR and inappropriate
content. Many of these videos are being flagged and taken down from
the public eye.
On
the other hand, ASMR videos can be used in a much more socially
accepted way. Many people who watch these videos don't actually
experience the sensation of ASMR, but watch for the relaxation and
“white noise” they create to help fall asleep. Some ASMR videos
incorporate guided meditations, which were popular long before these
videos appeared. Other videos are make-up tutorials, where people are
also learning skills and ideas, but also relaxing while watching the
gentle soft brush-strokes on the person's face. The videos are
commonly used to help with insomnia, anxiety, depression because of
their generally positive and gentle nature. ASMR videos can be used
as a virtual companion for people who are lonely, or who feel like
everyone is against them. Many videos are full of positive
affirmations that people can use to boost confidence or change their
outlook on their current situations.
It
is still debated whether ASMR is a real phenomenon. Steven
Novella,
director of General Neurology at the Yale
School of Medicine, addressing the realness of ASMR, said, "in
this case, I don't think there is a definitive answer, but I am
inclined to believe that it is. There are a number of people who seem
to have independently experienced and described" it with "fairly
specific details.” He goes on to theorize that ASMR may be a tiny,
pleasurable seizure or another way to activate the "pleasure
response." The lack of scientific research is disappointing
because ASMR content seems to have a very positive effect on viewers,
and if it were proven to be beneficial, maybe some more people with
mental health problems like depression or anxiety could benefit from
watching. In my opinion, people should be able to post whatever they
want to post on YouTube. This is part of a free speech right we have.
But we must also educate our young to be responsible and watch videos
that are appropriate. We can also place minimum age restrictions on
some videos, and select what we want our children to see. Generally,
it is up to responsible viewers to pick what they want to watch, and
to respectfully ignore videos they don't understand.